Solutions to Problems

Low Fico Funding landing page

Copy and redesign for Low FICO business loan product. Design wise the old page needed help with credibility. Conversions were dropping probably due to lack of credibility. The old page was generic. I tried to give this a fresh polished look to separate it from others in this space. Copywise I think this is pretty straight forward. I think the biggest thing here is fast, easy cash and credibility.

Jigo City Landing Pages

Couple of LPs for JigoCity

African Mango sales/landing page

Another crazy diet ad - copy & design

Lean Miracle Landing Page

Ever wonder who does all those diet offer ads you see dominating the networks?

8WeeksOut Squeeze Page Copy & Design

This was a fun project for me. I do so many women's consumer product pages that I welcomed the chance to jump on something for a male market.

International Wealth Solutions Site

Conversion funnel for a 30 year old international network marketing business opportunity.

Herbalife Weight Loss Challenge Club Sites

Copy and design for a the Herbalife Weight Loss Challenge Clubs. These are replicating sites used by independent distributors. Once the distributor gets a site it is automatically populated with his address and geographic info.

Liberty University Landing Page Copy & Design

The challenge here is getting people to move through the next page. They had been having little success with the page. I conceptualized having a progress bar on the page that would indicate there was one more step in the process. Otherwise, if people are clicking through to "Find my degree" and being taken to a form it's like bait-and-switch. They should know upfront there are two steps in the process.

With so many choices in online education and such a short page we need to grab attention immediately. Proof elements on the page such as the US news logo and headline capture the target market's attention by informing them the school is legit. 'Distinguish yourself with a degree in one of 40 Subjects and join the 60,286 Students of the world’s largest Christian university'

Hallmark Biz Connections redesign

I redesigned this page but it still needs help. For instance listen to this copy:

'Use our powerful online program management system to create powerful connections.'

What does that mean?

This page was challenging too because everything from fonts, to colors, to the illustration, to the image, even the space around the logo had to comply with their 38 page style guide.

Landing Page for Stars of A&Es Hit TV Show Flip this House

Fortune builders landing page design and copy.

Than Merrill and the team from A&Es hit TV show Flip this House also offer real estate investing products and coaching services.

Every element on this page has been carefully thought out to get visitors to fill out the form. I developed about 6 of these pages with dozens of headline and copy variations all with the goal of moving visitors to action.