So many choices when it comes to online education. Ad media is costly and competition high. These pages have to perform. I felt the strongest points in Liberty University’s favor were credibility and social proof. I wanted to highlight accreditation, status as the largest Christian university, flexibility, affordability, and abundance of course offerings. The second challenge was conceptualizing the response device to ensure users filled out the form. I did this by showing it was easy and could be done in two steps.