Core Principles of SEO
Attracting the right site visitors is still an extremely important barometer for business success. With 54 percent of consumers citing organic search as the way they have typically found the sites they visit, your efforts in search engine optimization (SEO) are extremely important.
SEO success is not an overnight phenomenon. You need to dedicate time and patience to succeed. It is critical to stay on top of the latest changes in Google algorithms and develop a strategy that meets your specifi…
SEO vs SEM: Choosing a Sustainable Path to Long Term Success
While most new business owners will try to weigh up the benefits of SEO vs SEM, not everyone fully understands the differences between these two critical online marketing techniques.
Worse yet, many small businesses dive straight into paid promotions without realizing that this is not the most sustainable or affordable way to achieve long-term success in digital marketing.
In addition, we often hear this question from regular readers of the Website Magazine: Should I do SEO or SEM to increase…
2023 Email Marketing Statistics
Email marketing remains one of the most effective ways businesses reach and engage with their customers. As we enter 2023, understanding the latest email marketing statistics can help businesses optimize their campaigns and achieve greater success. Here are 10 email marketing statistics for 2023:
Email is still the preferred communication channel for consumers
According to a study by MarketingSherpa, 60% of consumers prefer to receive promotional messages and updates via email, compared to 20…
What Does a HubSpot Partner Agency Do for You?
HubSpot was designed from the ground up for simplicity, usability, and functionality. Still, migrating data and transitioning your team to new workflows presents challenges. We help you set up HubSpot and train your team to grow leads, align sales, marketing, service, and operations, automate time consuming repetitive tasks, and increase revenue.
Dell 4-Socket Servers OneAffinity Content Strategy
Content strategy for Dell 4-Socket Servers. The program is designed to grow Dell’s Server line of business, specifically 4-socket servers, through a 6-month email campaign.
HubSpot centralizes your data. Removing information silos ensures business-wide access to information team members need to better serve customers th…
FayeDigital HubSpot Reporting Tips
In an age of data, analytics, and reporting, now more than ever, marketing professionals at every level must prove their worth through data.
But analytics and reporting do more than simply show the effectiveness of your marketing. They also have the power to inform the direction of future campaigns. HubSpot simplifies reporting by centralizing all of your data in one place…