Category: Landing page design
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Liberty University
So many choices when it comes to online education. Ad media is costly and competition high. These pages have to perform. I felt the strongest points in Liberty University’s favor were credibility and social proof. I wanted to highlight accreditation, status as the largest Christian university, flexibility, affordability, and abundance of course offerings. The second…
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Landing Page for Stars of A&E’s Hit TV Show Flip this House
I provided copy and creative direction for a number of direct response campaigns that helped grow Fortune Builders to an Inc. 100 business. This included landing pages, long copy sales pages, emails, call center sales scripts and other collateral. This page targeted newbie real estate investors challenging them to attend the free online training and…